


Answers to your most popular questions.
You must aggregate all creator income, including ad revenue, sponsorships, and affiliate commissions, into a single tax return. Durrani & Co helps track these diverse streams to ensure accurate records for HMRC compliance.
Sole traders report profit through Self Assessment, while limited companies pay Corporation Tax on profits. Durrani & Co supports creators in both structures, helping you choose the right setup based on your income levels and growth plans.
You can typically claim business-related costs such as cameras, microphones, lighting, editing software, and the business-use portion of your home internet or rent. If you travel specifically for brand events or filming, those costs may also be allowable. Keeping clear records is essential to support these claims.
If a brand sends you products in exchange for a post, review, or mention, HMRC treats the fair market value of those items as income. This must be included in your total earnings and can count towards your Making Tax Digital threshold, even though no cash changed hands.
Yes, if your total side-hustle income exceeds £1,000 in a tax year. This includes ad revenue, brand deals, and the value of gifted products received for posts. Even if you have a main job, you must report this additional income to HMRC via Self Assessment if it pushes your total earnings above the personal allowance.
You can write off 100% of software tools essential to running your channel, including Adobe Creative Cloud, Epidemic Sound, Motion Array, TubeBuddy/vidIQ, cloud storage (Google Drive/Dropbox), and web hosting.
Google AdSense payouts for UK creators are typically processed through Google Ireland. Because this is a cross-border transaction within business-to-business (B2B) digital services, it falls under the reverse-charge VAT mechanism. You do not charge 20% VAT on your AdSense statement, but these earnings still count toward your £90,000 UK VAT registration threshold.
Under HMRC’s Capital Allowances (or Annual Investment Allowance), equipment bought specifically for filming and editing—such as cameras, lenses, workstations, and lighting—can often be written off 100% against your taxable profit in the year of purchase.